Privacy Policy

Effective Date: April 3, 2025

1. Introduction

This Privacy Policy explains how Analytica House ("we", "us", or "our") collects, uses, stores, and protects your personal data when you use the Ease add-on for Google Sheets™ ("Service"). Your privacy is our priority, and we are committed to safeguarding your data in accordance with applicable laws, including Turkish Law No. 6698 on the Protection of Personal Data (KVKK).

For any questions regarding this policy, please contact us at data@analyticahouse.com.

2. Information We Collect

When you use Ease, we may collect the following types of data:

• Account Information: Your Google account email and basic profile information provided through OAuth.
• Usage Data: Information about how you use the Service, such as feature interactions, error logs, and performance metrics.
• Integration Data: Data pulled from third-party services (e.g., Google Analytics™, Google Ads™, Facebook Ads®, TikTok Ads, and Criteo) when you connect these platforms via OAuth. This includes analytics metrics, campaign data, and other performance indicators.

We collect only the minimum data necessary to provide and improve the Service.

How Ease Uses Facebook Ads® Data

When you connect Facebook Ads®, Ease requests the ads_read permission exclusively to retrieve read-only advertising performance metrics and related metadata. After you complete the Facebook® OAuth 2.0 flow, we may access:

• Ad-account ID and name
• Campaign, ad-set, and ad-level metadata (e.g., names, IDs, status, objectives)
• Performance metrics such as spend, impressions, clicks, and conversions

We use this Facebook Ads® data solely to display reports inside your active Google Sheet. We do not create, edit, or delete ads, and we never permanently store Facebook Ads® data on our servers. Data is cached only in memory during your session and remains in your own spreadsheet.

You can revoke Facebook® access at any time by:

• Opening the Ease sidebar → Connected Sources → Facebook Ads® → Disconnect, or
• Removing Ease under Facebook® account settings (Settings & privacy → Business integrations).

Upon revocation, our access token is deleted immediately and no further Facebook® data is processed.

3. How We Use Your Information

The data we collect is used for the following purposes:

• To authenticate you and enable secure access to the Service.
• To retrieve and display data from integrated advertising and analytics platforms.
• To generate and automate reports directly within your Google Sheets.
• To improve the Service by analyzing usage data and user feedback.
• To communicate with you about updates, support, and important notices related to the Service.

4. Sharing and Disclosure of Your Information

We do not sell or rent your personal data. We may share your information with third parties only in the following circumstances:

• Service Providers: We may share data with trusted third-party service providers who assist us in delivering the Service, subject to strict confidentiality agreements.
• Legal Requirements: We may disclose information if required by law or in response to valid legal requests from public authorities.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your data may be transferred as part of the transaction, subject to appropriate confidentiality measures.

5. Data Storage and Security

We take data security seriously and implement technical and organizational measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. Data collected through Ease is processed using secure OAuth authentication, and we do not store personal data longer than necessary to provide the Service or as required by law.

Although we strive to protect your data, no transmission or storage system can be 100% secure. We cannot guarantee the absolute security of your information.

6. Data Retention

We retain your personal data only for as long as is necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once your data is no longer needed, we will securely delete or anonymize it.

7. Personal Data Protection Law No. 6698 (KVKK) Rights

Under Turkish Law No. 6698 (KVKK), data subjects have the following rights:

• To learn whether their personal data is being processed,
• To request information if their personal data has been processed,
• To learn the purpose of the processing and whether it is used for its intended purpose,
• To know the third parties, domestic or abroad, to whom their personal data has been transferred,
• To request correction of inaccurate or incomplete personal data,
• To request deletion or destruction of their personal data,
• To request notification to third parties of corrections or deletions made pursuant to the previous items,
• To object to any decision made solely on automated processing that negatively affects them,
• To demand compensation for damages resulting from unlawful processing of their personal data.

These rights are further detailed in Article 11 of the Personal Data Protection Law. For more comprehensive information, please refer to our Company’s Personal Data Protection and Processing Policy.

8. How to Exercise Your Rights

Individuals wishing to exercise their rights under KVKK may complete the Application Form and submit it to us via one of the following methods:

Application Methods

* Individuals applying in person must present identification documents for verification.

** Please write “Kişisel Verilerin Korunması Kanunu İlgili Kişi Talebi” (“Personal Data Protection Law Data Subject Request”) on the mailing envelope or in the subject line of your email.

*** We will endeavor to resolve your request free of charge. However, if additional costs are incurred, we reserve the right to charge fees as determined by the relevant legal tariff.

**** In accordance with Article 13/2 of the KVKK, data subject requests will be resolved as soon as possible and, in any case, within 30 (thirty) days from the receipt of the request.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by posting a notice on our website or by other appropriate means. Your continued use of the Service after such changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: data@analyticahouse.com
Address: Esentepe Mah., Talatpaşa Cad., No:5, İç Kapı No:1, Şişli, İstanbul, Turkey